Here are some articles about selling, marketing and exporting your extra virgin olive oil products to China for your perusal.
Demand for Aussie Goods in China Sparks Launch of Flagship Oz-Town Store
High demand from Chinese consumers for goods that have been certified
as genuinely Australian Made and Australian Grown has led to the launch
of a new store in Shanghai, China dedicated to Australian goods.
The flagship Oz-Town store was launched this month during Australia Week in China (AWIC) festivities, showcasing a range of
products certified to carry the Australian Made, Australian Grown
kangaroo logo.
The Shanghai store is part of a chain of stores Oz-Town expects to
roll out in concert with the Suning retail empire across China during
2015-16.
From this month Chinese consumers will be able to shop in-store for
popular certified items, including baby formula, vitamins, ugg boots,
clothing and skincare products.
Australian Made Campaign Deputy Chief Executive, Ben Lazzaro, who
participated in the opening of the store in Shanghai, said the logo was
well-recognised and trusted in China.
“The Australian Made, Australian Grown logo has been helping shoppers
in export markets like China identify genuine Aussie products and
produce for three decades, so its pulling power is no surprise,” Mr
Lazzaro said.
“The launch of the Oz-Town stores will offer new market
opportunities for producers of genuine Aussie products and produce,
while providing local consumers with a ‘one-stop-shop’ for authentic
Australian goods.”
The new chain of retail outlets will be supported by a strong online
presence through major Chinese e-commerce platforms Haitaocheng, JD,
Papago, Suning and Tmall.
Mr Lazzaro added that while businesses selling certified products
online were enjoying great success, there was also clear demand for a
physical retail space where shoppers could inspect prospective purchases
in person.
“Online sales of Australian products and produce in China are
booming, but people still want to ‘try before they buy’,” Mr Lazzaro
said.
The Australian Made, Australian Grown logo was one of the central
features of AWIC celebrations, helping to brand the AWIC Gala Lunch and
the Australian Chamber’s ‘Export Growth China’ showcase. To find out
more about AWIC, visit
Austrade, Australia Week in China.
E-commerce giant Alibaba is opening an Australian office: Why that’s good news for SMEs
E-commerce behemoth Alibaba is opening in Australian office in a bid
to work more closely with local SMEs who want to tap into the Chinese
retail market.
Alibaba will launch its Australian headquarters later this year, with
the office serving as a hub for the company’s Australia and New Zealand
operations.
Alibaba Group, often referred to as the ‘Amazon of China’, operates a
number of popular online marketplaces, such as Tmall, and payments
platform Alipay.
Founded by entrepreneur Jack Ma in
1999, today Alibaba is listed on the US stock exchange and has more
than 400 million active users from countries all over the world. The
company recorded revenue of close to $16 billion in the 12 months to
March 2015.
Maggie Zhou, Alibaba’s managing director for Australia and New
Zealand, said in a statement Australia is well-known in China for its
high-quality health and baby products.
“These categories are among our top-selling international product
categories, and are sought-after by many consumers in China,” Zhou said.
“We are committed to work with Australian merchants to continuously
expand the range of product selection to better serve the needs of
Chinese consumers.”
Numerous Australian brands are already selling their products through Alibaba’s Tmall more
What do China’s new cross-border ecommerce laws mean for foreign brands?
Foreign brands and Chinese ecommerce platforms were left
scrambling this week after new cross-border ecommerce taxes came into
effect on 8 April.
Goods entering China via online cross-border channels are now subject to import tariffs, VAT and consumption tax.
A last minute “positive” list was also released outlining 1,142
commodities which could continue to be exported into China through
cross-border channels. Products not listed were being held up in bonded
warehouses. Baby formula and health supplement products, which require
regulatory approval when sold through traditional Chinese domestic
channels, are among products also being held in limbo pending clarity
around licensing.
Prior to the introduction of the new rules, China’s Ministry of
Commerce estimated the country’s cross-border ecommerce sector to be
worth RMB 6.5 trillion (AU$1.29 trillion) this year, predicting the channel
would account for 20 percent of China’s foreign trade.
The booming channel has
in the past, allowed goods passing through China’s free trade zones to
enjoy minimal tax. They could also take advantage of a loophole
bypassing regulatory, labeling and licensing rules, which applied to
goods being sold in the domestic market. As a result, cross-border
purchases gave Chinese consumers access to cheaper goods and more
variety of products. More
Selling the story of provenance key to Aussie farmers cracking the Chinese market
Australian food producers will need to become much
better salespeople and storytellers if they want to crack into the
Chinese market.
Toowoomba and Surat Basin Enterprise chief executive Ben Lyons is currently touring China as part of the Federal Government's Australia Week trade mission.
He is leading an agribusiness delegation from southern Queensland,
travelling with primary producers who are keen to cash in on China's
growing appetite for Australian food.
"I think the barriers are coming down in terms of regulation and
tariffs, which is what the China Australia Free Trade Agreement does,"
Mr Lyons said.
"But the level of understanding here of Australia, and our food industry
and what it can offer, is not as sophisticated as what it needs to be."
More