Alibaba and the Australian Trade and Investment Commission (Austrade)
signed a strategic collaboration agreement yesterday at Alibaba’s
corporate headquarters in Hangzhou.
Australian Prime Minister, Malcolm Turnbull met with Alibaba Founder
and Executive Chairman, Jack Ma at Alibaba’s headquarters to witness the
The partnership is aimed at expanding the variety of Australian
products sold to Chinese consumers through Alibaba’s platforms. The
agreement will broaden Alibaba’s existing partnership with Austrade by
providing dedicated services for Australian products and leveraging
digital content to build brand Australia abroad.
“The next chapter of trade between China and Australia will require
closer cooperation and this agreement provides a new framework to ensure
more businesses, especially small and medium enterprises, can benefit
through the partnership between Austrade and Alibaba,” said Ma.
“Together we can all work jointly to support Australian jobs and shape a
new future for many people and businesses through the cooperation
Speaking during his visit, Turnbull said Alibaba “enables the
smallest businesses, the mom-and-dad businesses, in the regional part of
Australia to have access to the biggest part of the world, something
that hitherto only a very large company with enormous resources, with
enormous representation would be able to do. It’s a liberating force for
small business. And because so many of the services are available on
the cloud, again it reduces the cost of business and levels the playing
field between the big company and the small company.”
As part of the partnership, Tmall.com is launching an annual
Australian Fresh Food Week sales promotion designed to promote
Australian food and beverages to Chinese consumers.
Michael Clifton, Senior Trade Commissioner said: “Austrade’s
collaboration with Alibaba will allow more Chinese consumers to enjoy
easy online access to a wider variety of Australia’s premium products
and fresh produce. Online delivery of imported fresh food in China is
becoming increasingly viable as a result of improvements in last-mile
cold chain logistics.” More