With a focus on technology, Gregg Kelley and his team seek to produce high-quality olive oil on a large scale.
Since embarking on a mission to bring large-scale olive oil production to California in 1998, California Olive Ranch (COR) has honed its operations to replicate what CEO Gregg Kelley and his associate Jim Lipman, VP of production operations call the “model of an Italian mill using the equipment of a Spanish mill.” Simply put, California Olive Ranch’s current business model aims to produce high-quality olive oil while utilizing mass production means.
The methods that COR employs are designed to subvert the “tradition” that Kelley blames for the shortcomings in the olive oil industry.
From testing new hedging methods on the olive trees that populate their groves to fine-tuning their milling process, the company constantly seeks new ways to maximize efficiency and quality.
By tracking each batch of oil from its growth on the tree to the moment it’s bottled, the efficacy of each initiative is uniquely measurable.
In farming, results related to quality are held in the same esteem as those related to quantity. Kelley explained that he would rather have a consistent, healthy crop every year rather than a robust one followed by a weaker crop the next: pruning and hedging methods are closely analyzed to achieve this goal.
With its advancements, Kelley noted that COR practices “agricultural learning” and that each experiment is a gamble of sorts. The company’s use of data allows “informed bets” on each new crop.
Often those bets pay off: COR won three Gold and two Silver Awards at the 2017 New York International Olive Oil Competition.
Harvests are conducted with a mechanical harvester, one that the company developed with the help of the Oxbo in 2008 that has since become an industry standard, according to Kelley.
The innovations don’t stop once the olives have been plucked from their trees. COR is exploring a variety of efforts aimed to produce a better quality product on a large scale, both within their own Chico-based mill and beyond.
The company recently announced partnerships with South American-based producers, particularly in Argentina, where COR has sent staff members to assist with agricultural and export legislation matters.
As the fast-growing company strives to accommodate consumer palates, each blend is not only reviewed by a sensory panel for quality, it also undergoes a standardization because, as Lipman put it, “Cheerios should always taste like Cheerios.” More