E-commerce platform Alibaba is anticipating an increase
in Australian exporters using its service to help them break into the
Maggie Zhou, Alibaba Australia’s managing
director based in Melbourne, has tipped a surge in companies seeking
advice on selling to China.
with the AFR, she also believes Australia’s clean water, soil and air
will soon drive exports from the country in addition to baby care, food
and health care products.
is the fourth-largest country to use Alibaba, which insists its payment
platforms such as Tmall Fresh offer something new by supplying analysis
to its vendors.
over 1,300 Australian and 400 New Zealand brands on Tmall and Tmall
Global, many of which entered China for the first time through these
platforms,” Zhou said.
“Blackmores sells some of its major products through Tmall, which means they have to have a business and stock in China.
“We use the power of the digital platforms to give information and insights to the vendors
the point of digital platforms – they can leverage data to give small
companies the ability to perform in the global market.
“We’re already getting Australian beef and cherry
producers on board – the Chinese government has areas where it wants to
see better import performance, and fresh produce from Australia and New
Zealand is high on the list.”