Oz-Town, a Campaign Partner of Australian Made, will ramp up its
presence in China by opening a fresh “shop inside shop” retail outlet
with the Australian Made, Australian Grown (AMAG) logo, giving Chinese
consumers even more access to genuine Aussie products.
The Oz-Town concession will be located inside one of Suning Global
Group’s grocery stores in Nanjing and will sell a range of
Australian-certified products, from fresh produce to health care and
beauty products and even clothing.
Capitalising on the demand for
Australian products in China, Oz-Town’s latest store extends the reach
of Australia goods in one of the biggest export markets in the world.
The new store in Nanjing will complement the existing Shanghai store
which opened earlier in the year during the Australia Week in China
festivities. Suning Group plans to open a number of similar outlets
across China including stores in Beijing, Xuzhou and Chengdu.
Australian Made Chief Executive, Ian Harrison said the Nanjing store
will allow Australian businesses to expand their customer base.
“It provides yet another channel to the Chinese market for many Australian manufacturers and producers,” he said.
“The
Australian Made, Australian Grown symbol is highly regarded in China,
and is used extensively. This new store in Nanjing will allow more
Chinese consumers to access the Aussie goods and produce they want.”