Brand Security : New Technologies can Help You Protect Your Products and Secure Your Chain Supply


'Food fraud', product counterfeiting, brand theft and supply chain leakage can cause extensive damage to a brand or business.

New technologies can help you protect your brand and secure your supply chain. They also facilitate improved traceability of product distribution and enable efficient recall should the need arise.

Systems include unique identifiers such as QR codes, product identification numbers, forensic materials and anti-tampering devices. These combine with cloud-based platforms which monitor activity and use real-time data-analysis to identify suspicious supply chain behaviour... and notify the owner.

Some platforms also enable direct engagement between customers and your brand via mobile phone apps and social media.

A number of organisations offer relevant products for Australian businesses.

If your business would benefit from product, brand or supply chain security then consider these solutions more